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Hey, how you doing? Steve Sims with The Art of Making Things Happen. How all you this week? I had a funny one today, actually. I was in Beverly Hills, there’s a lot of you know that follow me, I live in Los Angeles. I like the sunshine, I ride motorcycles, those two things tend to go hand-in-hand. But I was down in Beverly Hills and a friend of mine has a Ferrari and I was in the Ferrari dealership, he’s all over looking at his new Ferrari and it’s absolutely stunning. I love the shape and all the technology in these cars, it’s not for me, but he was great. He was loving it. And I was backed over talking to one of the salesman.
Now, the salesman very quickly, because I told him, realized that I was not interested in purchasing a Ferrari. One look at men I think told him that, in any case. But as we were discussing things, he suddenly let his guard down and we got to having a little conversation. And I said to him that, as someone in Europe that had had the pleasure of actually working with Ferrari and driving Ferrari’s around a race track in Europe, I said to him, “Well, have you done that?” And he said, “No, I haven’t done it.” And I said, “Oh, that’s a shame, because I ride motorcycles and I’m always going around the racetrack on these motorcycles and for you to have this access to Ferrari’s and not be able to take it on a race track.” And he said to me, something to kind of upset me. He said, “Do you know the average speed of most of our clients is around about 80 mile an hour. In fact, the only time they go 100, 110, 130, 140, maybe 150, is down the highway lasting at night when no one else is around in a straight line.
Now that’s bothersome because I can understand a lot of people get Ferrari’s because they’re beautiful. I can understand a lot of people getting them because of the prestige, the story, the association with credibility and success and respect and regard and achieve and all of these wonderful things. But a Ferrari is built to go around a corner very, very fast, okay? Because in a straight line, anything could go in a straight line, hell, you can get a bus and null 60 may take three days, but at the end of it, you’ll go very, very fast in a straight line.
Ferrari’s and all sports cars are taught to get there quickly, break well, go around a corner, and get out of that corner fast. So for people not to take them on to a racetrack, is kind of marrying a Victoria Secrets model and just starring at it. I think everyone should look at these things that they have and say, “Well okay, where are the limits? What was it made to do? What can I get out of it?” That’s why my motorcycles, I take to regular track days, because going 30 mile an hour down the 101 in Hollywood, isn’t really testing the limits of what the motorcycle can do. Bending it over your knee down at Laguna Saker and hearing it squeal a little bit and hearing the chug of a 9,000 rev, or more, that’s exciting.
And then it got me thinking, you’re the Ferrari, okay? You’re the pedigree. Are you pushing yourself into that corner? Because you don’t know how good it is until you push yourself. So when was the last time you pushed yourself? And when you push yourself, what happens is you go, “Oh God, that was scary but I pulled my way out of it.” That’s one reaction. The other reaction is, “Who balled?” Who actually bailed in there? Did the car squeal? Did the bike lose control, or did I just poo my pants cause I’ve never been over that far in a corner. 9 times out of 10, you’ll find that the machinery can go further than you can.
So I’m wondering what your red line is, I’m wondering if your red line is artificial. Now, I don’t want to overcomplicate things, but I’m wondering if you’re holding back on what your true potential is. When was the last time you tried something? When was the last time you got uncomfortable? Now you’ve heard me say many, many times in the past, “You’ve got to get comfortable with being uncomfortable.” Joe Polish credit to you on making that statement to me. But I’ve always been comfortable with being uncomfortable. It was something that I realized because every situation I was in, I wasn’t used to. So I got used to the fact that I’m probably going to be the dumbest person in this situation. I’m probably going to be the most inadequate in this room. I’m probably going to be the most unsuccessful person in this conversation. Now let me grow from it.
So I was always in a position of growth because I was comfortable with being uncomfortable. I was comfortable with my position, I was comfortable maximizing out of where I was. And I’m wondering, are you doing the same? I’m questioning you. You directly, you. Are you selling yourself short? Could you be putting that throttle down a little bit more? Could you be turning the rev limit up just another couple of thousand revs to see how you can get around that corner faster and get on the straight to be able to take the next opportunity.
I’m urging you to do that because we are all thoroughbreds. We’ve all got two arms, we’ve all got two legs, well, most of us have, and we are the same as everybody else, but for some reason, some of those people can push harder for longer. And 9 times out of 10, the reason they can do that, is because they’ve decided to. So I’m urging you now, get comfortable with being uncomfortable. Don’t be the guy in Beverly Hills driving around the roads maxing out at 60 mile an hour just so everyone could look at him and go, “Ooh, you’re so fancy.” Push your potential, push your redline, get you ass knee deep into a corner. Let’s see what you can do. Let’s see your performance. Anyway, this is Steve Sims. I’m hoping to activate and get you bloody going. I want to see what you can pull out in 2019. Peace out.