Growing up an Irish boy in East London, Steve Sims was the son of a brick mason. This laid the foundation, yes… pun intended…, for his insane work ethic. Steve paints this amazingly vivid picture in his new book Bluefishing: The Art of Making Things Happen, where he saw his dad, uncles, and cousins. His entire family tree down the line of ladders. In that moment he realized that he would eventually be the next one on the ladder for the rest of his life. That night, he quit.

The second he was clear there was a different way to think, he took action.

Ever since Steve has been pulling off the unimaginable. He’s been able to make his clients’ wildest dreams come true, from a wedding at the Vatican, to being serenaded by Andrea Bocelli, to powerful business introductions to moguls like Elon Musk.

Steve Sims is is the visionary founder of Bluefish: the world’s first luxury concierge company that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He has been invited to speak to MBA students at Harvard (twice), has spoken at the Pentagon, and has been featured in major media all around the world: From The Sunday Times and China Post, to The Wall Street Journal.

Today we’ll dive into how Steve pulls the strings and the art of Bluefishing.

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