AMT 20 | Achieving Success

 

There are many lessons that one learns on the road to achieving success. From amassing a metaphorical repository of knowledge to finding ways to sell that knowledge, it’s a process that takes time and requires patience, but can ultimately be rewarding. Steve Sims is joined by Brad Lea, the CEO of LightSpeed VT. Brad shares his story of achieving success in his field. Brad’s journey to success is an inspiring one, so stay tuned for this conversation!

Listen to the podcast here:

Brad Lea: CEO Of LightSpeed VT

With me is a rather cool dude here, Mr. Brad Lea himself.

Thanks for having me.

You’re the man that Tony Robbins, Daymond John, Grant Cardone and Zig Ziglar, a host of name drops for eternity rely on to get that content out there. We’re going to go into that on who you are and what you do. Hopefully, that seed the people to get their curiosity to who you are. Where did you come from to get to where you are now?

The dirt of the death. I had to climb up through the mud. I walked up hill both ways, carried a baked potato to keep my hands warm. When I got there, that was my lunch. No money, my dad cut a hole in my pocket so I’d have something to play with. I couldn’t even afford presents.

Where were you born?

I was born in a small town, Cottage Grove, Oregon. I have a blue-collar family mainly. My dad was a little entrepreneurial when I was growing up. I saw him start a newspaper, pizza parlor, and tavern. My uncle, who is his brother, they were partners. This is the story I heard. I was younger at that time. My uncle decided to let the insurance policy lapse on the tavern while someone had been in there all night, drinking and left, he crashed on a motorcycle, and he got hurt then sued my dad and my uncle. It crashed at that point because they got a settlement and there was no insurance. It had to get paid and busted him back down to blue-collar. From that point forward, he chilled there. I grew up more blue-collar than entrepreneurial but I got a little glimpse of it. Ever since I was little, I started being attracted to selling things and starting my own business. I dropped out of school when I was sixteen because my dad wanted me to mow the lawn and I had forgotten. He came home a little bit drunk and told me to beat feet, so I got kicked out. I started hustling, learning the hard way. Some people went to college and I dropped out and I believe now, looking back, it was a blessing.

That experience of seeing your dad with the insurance lapse-in and that pain that they went through, do you think that infused you rather than dissuade you from going into your entrepreneurial world? That’s a hell of a lesson to learn, especially when you’re younger seeing your dad lying there. I had a similar situation, and from listening to you, it’s amazing how many times I’ve spoken to entrepreneurs that have said, “My dad or my mom hit this when I was younger.” You think a lot of people, it would tell them, “Pull hard, don’t risk that.” Here you are.

It’s hard to say. I’ve always thought about what the path was, but there was a mixture of components, if that makes sense. When I saw him being destroyed, he wasn’t sitting there sulking in the house all day, but he went from entrepreneurial and building businesses to working in a mill again.

As you say, he settled there.

He said, “Screw it.” He got broke. I was younger at that time so I don’t have perfect clarity regarding the circumstances. When I was a kid, I was running around, riding motorcycles, being a dumb-dumb, but at the end of the day in that range, I saw him get knocked down and then stay there. I never understood why he would stay there.

What were your early careers?

Sales mainly. Everyone kept pressuring me to get a “real job.”

When was this? The ‘90s, ‘80s?

I’d say ‘80s.

When entrepreneur was a bad word.

I was seventeen. I didn’t even know what an entrepreneur was. Nobody called themselves entrepreneurs. I don’t even think that was a thing then.

There was a time when no one called themselves 'entrepreneurs.' Click To Tweet

It was a hustler. An entrepreneur was someone that couldn’t get a real job as you’ve said. What was the real job you got?

I applied at the Forest Service in Oregon. I thought I was going to show up and be a guy that went around and help fight the forest fires. I was running around town, bragging and thinking I was cool. I pictured myself in a flannel shirt with soot on my face looking all like a brand. I showed up and there was a ten-pound backpack on the ground. They said, “Grab that, put it on your back, fill it up with water and then squirt the stumps that are smoldering.” I’m thinking, “What?” I thought I’m going to be a firefighter. They called me the piss bag operator. Anyway, it was stupid hard work. I got poison oak on my arm, a little patch poison oak. I went up to the guy and said, “I can’t come in tomorrow. I got a little poison oak.”

He ripped off his shirt and his whole body was covered in it. He said, “That’s part of the job. Quit bitching and get out there.” I’m telling you, it was hot. There was smoke, dust and ash. It was uphill. It was terrible. You get poked in the eye with a stick and you get poison oak. I thought, “This is stupid. Why am I out here busting my ass? There’s got to be an easier way to make a living.” The next day, I opened up the newspaper and I saw an ad for a car salesman and I thought, “I’ll go and try that.” I rolled into this dealership, I was seventeen, mind you, two months from turning eighteen, you had to be eighteen to work there.

They asked me how old I was. On the application, I wrote eighteen. They didn’t verify stuff. A month and a half rolled by, the GM comes in and says, “Sit down. How old are you? Don’t lie to me.” I said, “Seventeen.” He said, “You wrote on the application eighteen. Why did you do that?” I said, “Because you have to be eighteen to get the job. I wanted the job.” He said, “How many cars do you have out?” I had everybody’s ass kicked at this time. I had sixteen cars out more than their best person and I was killing it. I said, “33.” He said, “When do you turn eighteen?” I said, “Another 2 to 3 weeks.” He goes, “Can you keep your mouth shut that long?” Not only that, when I got the job, they gave me a free car to drive. He told me to pick a brand-new car. They were called demos. You’ve got demos. They wanted you to drive the cars like, “Here, take that car. Drive it until it has 3,000 miles on it, park it and grab another one.” I’m thinking, “Are you shitting me? Free cars?” I was a seventeen-year-old kid. I got a taste of real hard work. That’s why when people say, “You’ve got to work hard.” I’m like, “Shit, no.” You want to try to avoid that at all costs. I went in, I sold cars, they gave me a free car to drive. I started selling cars and stayed doing that. I went to artwork, I sold Chagalls, Renoir, Monet, all the art world type of thing. RVs, vacuums, I sold all kinds of things.

If we now head on further to where you are now, in your words, how would you explain what you do now?

My mission in life is to get the knowledge from the people who have it like you to the people who need it. This may have been influenced by my dad because there were times where he couldn’t buy Christmas presents for all of us. You could see the pain and the shame that he couldn’t buy us all new shoes for school. Sometimes we had to wear last year’s shoes. Looking at him and knowing that he must have felt like shit, I thought to myself, “The reason why people don’t win and succeed is because they don’t know how.” You technically do choose but generally, people want to succeed. Why don’t they? Why do people go out of business? Why do people get divorced? Why do people lose? It’s because they didn’t have the information to win. At some point, I’m about 30 years old, I helped this kid that was working minimum wage in the Detail Bay. I said, “Let me show you how you make money.” I brought him up to sales and taught him how to sell and close. He started making $15,000 a month. His whole life changed. I thought this is cool. I quit my job and said I’m going to start a training company. The training company led to the software that I developed to do that. The software that I developed at that time, no one in the world was doing it. I started online learning.

Was that called LightSpeed TV at that time?

Not TV. TV is a porn site. LightSpeed VT.

That’s what it was called then as well?

It’s a funny story too because I was describing to Jason. He’s still my partner here. We need to come up with a name that means modern and cool. I said something like LightSpeed. As a placeholder, we put the word LightSpeed everywhere until we came up with a name for it. LightSpeed was already taken, by the way. Jason was the one that added the VT. We checked that and I was like, “That’s open.” We kept it. That’s how it was named LightSpeed.

I dropped the names, but I could have gone on for about another 30 or 40 names from household major companies, Carfax, PGA.

Carfax is here. Steve Sims is here in the building. You’ve heard of him.

The biggest names in any industry are sitting on your knowledge platform and doing very well with it. How did you come from having this idea to quite simply capturing the giants, Tony Robbins and Daymond John and me?

At the end of the day, the product sold itself. I get the credit but there is still nothing out there that is designed to get people to learn what’s in it. They’re usually designed to host videos. LightSpeed is the world’s only actual learning system. It’s designed specifically with user experience and results. A lot of times people are selling these courses, they’re leaning your videos, they don’t adapt, they’re not interactive, they don’t collect data, or they don’t do anything. They’re just, “Here, watch a video.” As you know, I watch mixed martial arts, it doesn’t make me a black belt. Watching things doesn’t necessarily allow you to learn things. I know that information is abundant but the technology to deliver, track and measure it so you can retain, use and implement it, that didn’t exist and it still doesn’t, believe it or not.

When I showed LightSpeed to people, they saw the same thing I did, but how I got to it is I built it for me originally because I have my own sales training. I always have. I was going to be a competitor to these guys. I thought my content was better than everybody else’s anyway. I went out and started building my own name and brand. I kept getting people that said, “We use Grant Cardone, Tony Robbins, Joe Verde,” or whoever the people were. I got tired of hearing it. I got tired of trying to convince them that I’m better. I said, “I’m going to show this to them because I know where their customers already are and I know they didn’t have anything.” I knew that they were facing the same trouble I was. The reason I invented the technology is because I quit my job, I went out on the road to get my knowledge to the salespeople who needed it so they can make more money. When I started doing workshops and all the traditional ways of doing it, people weren’t learning.

They weren’t changing. I didn’t miraculously change their life like I had that individuals. I decided to test and see what was the difference. I found four key ingredients. Good content. You’ve got to tell them what to do correctly in the first place because if you train them effectively to do it wrong, they’ll do it wrong, so you need good content. You need repetition. Repetition is the mother of learning. Most people don’t understand that. That’s why school is twelve years, not twelve days. That’s why you said your ABC’s 1,000 times. Driving down the road, you hear a song you like, you’ve heard it 5 or 6 times, now you’re trying to sing it. You don’t quite get through the whole song. Listen to that song 1,000 times like Happy Birthday to You. You’ll never forget it. Practice. Most people have a training program but it’s not a training program. It’s simply an exposure program. They expose people to information but they don’t allow them to practice, they don’t give them exercises and get them comfortable with it. Practice is the third one. The last one is accountability. Most people will not hold anyone accountable. Without accountability, you get chaos.

Anyone with knowledge should feel obligated to get it out there. Click To Tweet

When companies are out there thinking they have a training program, 9 times out of 10, they have an exposure program with very little accountability and it doesn’t work very well. People tend not to invest in training dollars. What’s crazy is businesses will spend $100,000 or $1 million a month on an advertising budget. When I say, “How are you training your team?” When all those customers or that traffic comes in, it’s handled properly. “What are you talking about?” They don’t train their team to handle the traffic, but they’ll spend $1 million on the traffic and nothing on the preparation of the team that’s handling it. We started doing little tests and whatnot to where we took $50,000 ad budget, spent $40,000 and spent $10,000 training. We got more out of the $40,000 ad budget than we did the $50,000 ad budget with no training.

We did a lot of research and I went to these other trainers with the big names at that time and I said, “I know you’re out there spinning your wheels. People aren’t learning at your seminars. They’re being exposed at your seminars. If you want to train them, look what I’ve created for myself. I’ll take my stuff out, put your name on it. You can go to these companies that are telling me they want you instead of me. When I run into companies that want you, I’ll sell it.” They went through it and a couple of them tried to build their own and they came back. A couple of my best customers went to Silicon Valley with my passwords and spent over $1 million trying to replicate what I already had. I’m like, “That doesn’t make sense.” I could build some cell towers around Vegas, but why not leave it to AT&T, they’ve already got the cell towers? Anyway, a couple of people tried to compete but most of them signed the agreement. We started doing business and over the years, it became huge.

You and I have both met at different stages at different events. There are a lot of people in the audience that are incredibly smart. You get some people on the stage, I’ll go onto a stage and look at the front line and tell myself, “They should be on stage because they are smarter than me.” They’re embarrassed about doing their own learning course or their own knowledge share. For those people out there that have something, what would you say to them to be able to get out there and start exposing their knowledge? The richness is in the knowledge being and it should be shared now.

It can be with social media, platforms, and technology. Many years ago, it was much more difficult but nowadays, anyone with knowledge should feel obligated to get it out there. They’re selfish if they think they want to keep it to themselves.

They say the most expensive advice is usually free advice. There are a lot of people out there that talk a good talk, but full of shit.

You can vet those people. As a matter of fact, I bought a website called Verified Gurus. I did. I haven’t done anything with it yet but I want to put up a site where there are verified gurus. “Who’s verifying them?” “I am.” How about that? I’ve seen them all, I’ve talked to them all, I’ve learned from them all, and I’ve went through most of their content. At the end of the day, you’re dead right. There are people that are teaching stuff but they’ve never accomplished anything. Nowadays, why would you want to bypass the expert when you can connect right to them?

That’s a tough one though. We’ve all seen it especially on Facebook. You’ve got the kid that’s suddenly leaning up against the car that he rented, telling you about how he made $1 million. There’s no way of verifying it. He’s got a twelve-week course.

Google them. That’s a little due diligence. Google is more powerful than anything. You can google somebody and see if they’ve accomplished anything. There are articles written, there are interviews they’ve done, there are podcasts they’ve done, there are books they’ve written. If I wrote a book on being a concierge or getting the craziest things in the world hooked up, then why are you asking me how to fix a Corvette? Use your head. Find the people that are doing or have done the things you’re wanting to learn or whatever you’re wanting to do. Back to your first question, what would I tell the people that are scared? First of all, there’s nothing to be scared of. You should feel obligated. If you have a successful way of doing things and get it out to the world, whether you monetize it or not, it’s up to you. You don’t have to charge for content. You could give it away.

I wouldn’t recommend it. People don’t value it when you give it away, first of all. For the first ten years here, I was telling everybody to do this, only a few of them listened. The few that listened generated millions of dollars a month in recurring revenue and blew up their business 100 other ways. The rest of them didn’t listen anyway. They’re like, “What is this person doing?” I’m like, “He’s doing what I told him to do and what I told you to do.” “Yes, but what’s he doing?” It’s like, “Are you not listening? Just do these things and you’ll do the same thing.” If people aren’t listening to the information, it doesn’t do any good which is why it’s all based on user experience. It matters when you log into a system, if that system is designed to teach you this stuff and make you comfortable as opposed to make you confused and sleepy.

You said at the beginning that you built the system out for yourself. You started getting the big names on it. I’ve seen and noticed that you’re now putting out your own course yourself.

What do you mean? Do you mean bringing it back?

Is it from the old stuff? Was it fresh stuff? I’ve got to be honest with you. I say this loud and clear, I’ve known you for a while and there are closes, then there’s you. You are in a league of your own. You’re bringing that up on your own platform.

The main reason is I like to know what I’m talking about. If I’m going to come and help you market your content and your courses, shouldn’t I be successful at marketing mine? When I got all the big names, marketing was on their shoulders. I was just the platform provider. They went out and learned all the marketing techniques and did all the things. I didn’t get a lot of access to the marketing meetings nor did I care. I thought, “I’m just a technology guy.” I started looking into it and I’m like, “I don’t want to be what’s called the fat trainer.” Do you know what a fat trainer is? The fat guy that comes out at the gym and tells you how to work out. I thought, “Do you know what I should do? I’ll come out with a new course called Masterclass on Sales and Closing.” That’s my thing. I can teach people how to be better human beings like ethics, skills, confidence and mindset. It’s easy to do for me. It’s usually founded though in sales and closing persuasion. You have to have the ability to get people to do what you want them to do. That’s how you succeed in life, right or wrong? You’re persuasive. You’re a good salesman whether you admit it or not, or know it or not. You sold her.

You’re referring to my wife in the corner now. Thank you very much for that one.

What I did it for was to learn and do so when someone came to me and said, “How do I do this?” I can say, “See mine? Copy that because that’s how you do it. That’s how you place the ads.” There are special ways of doing Facebook advertising that most people won’t tell you. Sometimes people will go out and they’ll spend $20 to $100 to get someone to click an ad. That’s because you’re putting it out there to a cold audience. They don’t know who you are. They don’t know what you’re about. They don’t know your beliefs or anything. That’s expensive and if it doesn’t convert, you can’t afford to keep doing it so instead of doing something like that, what you do is you create pieces of content that are designed to introduce you.

If they watch this piece content for longer than ten seconds, clearly they’re interested in something you’re saying, so now you serve them up another one. These promoted pieces of content, they’re not ads. These are like $0.01. I can throw $0.01 at you and say, “Do you like me, Steve?” If you don’t like me, piss off. I’m not looking for people that don’t like me. I’m looking for people that do. I throw $0.01 over Sebastian. If he doesn’t like me, I’ll throw $0.01 at her soon. Those pennies are attracting people instead of the $80 attracting people because it doesn’t work that way. It’s too expensive. If they watch it in the right sequence, now you serve up those people and only those people your offer and your conversion go to the roof.

AMT 20 | Achieving Success

 

I have watched you. You’ve always been very active on Instagram and Facebook. I’ve always seen you on Instagram.

I’m on Instagram. I’m barely on Facebook.

It’s to share sometimes because I see you on pixelate with you. It’s because getting to know you is like a yellow car syndrome. You don’t see a yellow car and then someone buys one and then that’s where you can see the following day. Once we started to get to know each other and I started watching your content, it is very captivating. It’s intriguing because you’re not selling and you get a lot of people out. We won’t name names, but they’re trying to show you that jet or that car. That’s never been you. You’re sitting behind a screen as though someone walked in and caught you off guard for five minutes. It’s very clever the way you’ve been doing your marketing. Is that planned?

Yes and no. It is technically marketing, but it’s not really marketing. This footage right here, we’ll make some of that. He pops in when I’m having conversations with people.

We’ve got to tell people that we’re having a show in your LightSpeed headquarters here in Vegas. We’re in the green room, chilling and having the show, a couple of mics and a Zoom recorder, but you’ve got Sebastian here with a camera recording this content. I’ve noticed that you do get a lot of this content like Ari Meisel says, you repurpose that in so many different ways whether it be on Instagram or static pictures. You’re very good at repurposing that content.

That’s that learning, but thank you. A lot of people can benefit from building a personal brand no matter what but yet they don’t know how, so what do they do? They start talking shit about social media. They start saying, “You’re one of them, influencers.” They don’t know how to do it so they’re mad at you for doing it. At the end of the day, there are ways to build followers and a team or a tribe or whatever word you want to use, that they want what you’re putting out there.

You have to be consistent. You have to add value. If somebody watched me and they’re like, “He said the F-word.” Not to be rude, but then don’t necessarily follow me because I like to talk real. I can find other words. My vocabulary is quite extensive, and the vernacular. Sometimes, you want to keep it real and the word strikes me. I had someone DM me, “I love your material but I cannot believe you curse.” I’m thinking to myself, “Thank you for loving it but I can’t believe you don’t.” Realistically, anyone that doesn’t curse was taught not to do that or they chose not to do that based on some bullshit, fear of being judged and I don’t have that.

Let’s talk about your cars. You’ve got a beautiful Ferrari. Have you still got a Ferrari?

No, a new one is ordered. The other one is gone.

I know you’ve got a truck.

I do. Raptor, that’s my favorite one.

That’s what I had. You’re not flamboyantly showing those off. A lot of people are, and you mentioned the word influencers, so what’s your take on the people that use that backdrop to get that message across?

Generally, those kinds of people are the fake ones. There are people that do have that and they still also flash it. It depends on which audience you’re talking about or which influencer because there are a lot of them but I don’t do it because if that’s what you’re looking for, I’m not the guy. I don’t do that. Don’t follow me. Don’t look at my shit. I’m not going to sit there and show you Bentley’s and Ferrari’s. Number one, I’d rather put that money into investments. Number two, there are people that respond to that. I was saying it that I could have all the fake money. Do you know that 99% of those people throwing around money? That’s fake money.

It’s fake and you can order it on the internet. It looks real as shit. I’ve been to a couple of their homes where they’re doing their videos and I’m like, “You’re waving around fake money.” Not that they couldn’t make it real, maybe it was a security issue. I’m not here to judge. I don’t judge people but I do inspect their fruit. If you believe in the bible that says, “You’ll know they’re His children by their fruit.” It also says, “Thou shall not judge.” I’m like, “I won’t judge you but I am going to check out your fruit.”

As you’ve gone through life, who are the people that have looked to for guidance? Who’s been your mentors along the way?

Some of these answers I give sound cliché but they’re my answer. Everyone is a mentor. My kids are mentors, you’re a mentor, even old Sebastian. I try to learn from everybody which technically, to me, makes them a mentor. If you mean the mentor that put an arm around my shoulder and walks with me and talks down a country road, I never had one. Now, I know Grant and a lot of these people, I can call people for advice and information from all of the gurus. I can tap into all the gurus. They’re all my mentors.

A lot of people can benefit from building a personal brand. Click To Tweet

Do you ever pinch yourself on that?

A little bit. I don’t know if I have imposter syndrome or what. Have you heard of that?

I often feel that I have it.

I don’t think I have it because I don’t think I’m unimportant and whatnot. As a matter of fact, I hate when people say be humble because if you look up the word humble, it says a low opinion of one’s own importance and lower in rank or significance. I don’t believe in that. I know I’ve accomplished something, but I have so far to go and I know so many people that have done so much more. I feel like, “What are you asking me for? Shit, I’m still doing it.” I’ll let you know when I’ve arrived, then I’ll look back and be like, “Let me tell you something young man because I’ve done something.” In my opinion, I haven’t done anything yet. I pinch myself thinking, “I guess I have done quite a bit and I do know a lot of people. I’m connected, so I’m done.” Have I ever called you to sell you anything? I don’t call people. That’s why when I call people, they answer. Nobody goes, “Here’s Brad, he’s going to pitch me something again.”

You’re going to be abusive and talk about Japanese whiskey and stuff, which is fine by me.

Some of these influencers, you get to be friends with them. They call you and want fun things and do masterminds with them, which isn’t bad. That’s their business but it’s not my business. I don’t do masterminds. I’ve been thinking I want to do masterminds because you can learn at masterminds. You can learn things and become exposed to new ideas. I would start to figure out how to take that knowledge that’s shared at those masterminds and virtualize it to where now it can be carried home, and repetition, practice, and accountability can be implemented. For example, we go to a mastermind. How do you know what I learned there? Did you test me? Did you practice? I go to the Genius Network sometimes. They’re giving away good information there. Yes or no?

Yes. Joe Polish is great for that.

Joe Polish is the best. By the way, do you want to talk about connected to Joe? I want Joe here, he doesn’t get this.

Joe is moving into that. He’ll be here.

It he gets LightSpeed specifically, Steve, he’ll open up his Rolodex to the world. He has a lot of people that have a lot of knowledge. My mission is to get the knowledge from the people who have it to the people who needed the technology. It is how I deliver it and scale.

Before the show, I said very openly that you should be doing these kinds of events. We’re a couple of days going of Cole Hatter and Sanja Hatter at Thrive. We’ve both spoken on stage at that event. That’s a fantastic event, big thumbs up there, but definitely with what you teach, the people you know, but also your ability to repurpose that content, surely your next step is to get a big seminar more than likely here in Vegas.

It would be in Vegas, where else? I’m struggling with all that. I’m trying to figure out if I want to be in that light. It’s fun being behind the scenes, don’t you think?

I’ve always liked that. Me releasing the book and suddenly there I was. I walked into a party and someone gave me the keys of that car because that left out for fun, gone past the valet boy, and thought I was security. No one knew who the hell I was. I loved that. It’s a little bit different now.

It is and I’m getting dragged into it a little bit from knowing all of the people.

What is in your head though? What are the next steps for the great Brad Lea?

AMT 20 | Achieving Success

 

Whatever they are. It’s getting the knowledge from the people who have it to the people who need it, including me, which is why I did Closer School. I can literally show people how to become a better human being through sales and closing and the ability to close deals and persuade. I do it with common sense. What kind of evangelist would I be preaching that you should get the knowledge you have out there if I wasn’t doing it? I started Closer School because everything I do is going to be based on, “Let’s figure out how to get the knowledge from the people who have it to the people who need it.” If you think more people succeed than fail, you’re wrong. More people fail than succeed because they don’t know how to succeed.

That’s my belief. Why am I not making $1 billion a year? Why aren’t you? We don’t know how. If me and you knew how to make $1 billion a year, there are people that would say, “I’d prefer comfortably living on the beach with my kids and my dog.” Money is not all that. I use $1 billion as an example. You want to stay married, but you can’t. Why? You don’t know how to get along. You don’t know how to stop lying. You don’t know how to make more money in some cases. A lot of divorces are because of the husband or there’s no money there. If the person knew how to make money, you don’t think they would be? They don’t know how. They don’t know eComm, Shopify, social media, building personal brands and getting shit hooked up. You’re a lot like me where you’re naturally with common sense. I always say this is common sense. You naturally figured out how to get shit done. You built a whole career out of getting shit done. I’ve heard you speak. I love when you speak because you keep it real. You’re like, “Quit acting like this is rocket science. Walk in, knock on the door.”

People do overcomplicate shit, don’t they?

It’s unbelievable. I think people want it to be some formula so they feel better about not being able to see it.

They want you to visualize it. It’s like the DaVinci Code that they can’t get, so it’s a great excuse for them.

Here’s what I recommend. First, I started this thing called Closer School Live. It’s four times a month. I get on. I want you to be on that, by the way. I bring people on and it’s a Q&A. There’s a little structure to it because I want to make sure that they’re archivable, there are messages and lessons in each one. There’s structure, but mainly entertainment, humor, and laughter, and people exchanging. On many occasions, the person that’s there for me to advise ends up getting advice from someone else that’s there. It’s like a mastermind.

Where do you host that though? Where is that?

I do a Zoom.

How do you get onto that?

You go to CloserSchoolLive.com and then if you’re on my list, I’ll send you the Zoom link.

Everyone needs to go there. They need to register. They get the link when you do these four times a month.

They also get a password to a VT system on our archive. What I suggest is get the sales and closing at the Closer School. That’s a considerable amount more than someone needs to pay before they figure out whether or not they like me. Other than googling me and watching some of my stuff, check out Closer School Live. It’s only a favor for me because I charge $7. Everyone was like, “That’s a tripwire.” No, it isn’t. It’s $7 because when I’m done, I like to say, “If you didn’t get enough value for this $7, maybe you should get a couple of tacos instead.” Who can be pissed at $7? What’s crazy is I’ve had people say, “I want a refund. I can’t find the time to get on these.” I’m like, “Are you shitting me? You need to get a $7 refund? Did you need it more than anybody?” People have walked up to me and asked for $10 and I give it to them when I was broke. If $7 is a concern, you need it.

You needed more than anyone else.

If it is, I’ll loan you the $7. If you need $7 that bad, you’re the people I’m trying to help. I should make it free.

I had a guy once contact me by email because he’d lost his job. He had no money but he’d heard good things about my book and he wanted my book. I spoke to him and he said something about his next-door neighbor’s car. He had this beautiful car and I said, “Here’s the deal. You wash your next-door neighbor’s car, I’ll send you a book for free.” He did. He washed the car. He got a photograph with his next-door neighbor against the car and I sent him a book. People have to put themselves out a bit to be able to get forward. It doesn’t always have to be there. You’re a superstar. I vouch for you. You know that. I’ll be on your LightSpeed VT. Any last words from the great Brad Lea?

I appreciate you letting me talk to your people. I would say don’t complicate things. It’s not that difficult. If you want more, do more. If you want more than that, get better at what you do. Do more and get better. Let’s keep shit simple.

More people fail than succeed. Click To Tweet

I’m also going to give a big plug out to Dropping Bombs, your phenomenal podcast. Dan Fleyshman was on there. Greg Reid, you had on there. I’ve been on the show. Dropping Bombs is quite absolutely lovely. It’s a great studio. You’re a star. Thank you very much. I’ll chat with you soon.

Anytime.

That’s it for another episode. I hope you enjoyed it. You know the usual drill. Share it, tell people about it, jump on Apple Podcast and put a review. Don’t be selfish. Spread the wealth. I look forward to sharing with you again. Until the next time, be safe.

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About Brad Lea

AMT 20 | Achieving SuccessBrad Lea is a leading authority on web-based training. Experienced and proven in sales and marketing, he is a seasoned professional with a strong base of sales management coming from 25 years in the Automotive Industry. 

Brad’s thought leadership has been instrumental in helping guide some of today’s most effective and productive sales professionals worldwide. Brad is also the author of the Real Deal Lease Presentation.

Engaging, authentic and dynamic, Brad is passionate about helping companies discover and develop additional recurring revenue models and improving existing systems and processes. 

As the Founder and CEO of LightSpeed VT, Brad has revolutionized the online training world. He has set the gold standard for how training is delivered, tracked and reported on ensuring maximum performance, accountability, retention and results.

 

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