Dan Fleyshman is a pioneer in the world of social media advertising and personal branding. Starting his social media agency a decade ago, he recognized the growing attention on platforms like Twitter, Instagram, and MySpace. While others overlooked the potential of these platforms, Dan saw an opportunity when brands and companies approached him to have influencers promote their products or services. As he witnessed the incredible results, with influencers gaining millions of views for just a fraction of the cost of traditional advertising, Dan realized the power and value of personal branding. With budgets ranging from $500 to half a million dollars, Dan was able to leverage the fast-growing audience and the influence of micro-influencers with as little as 10 followers or 20,000 followers. This realization led him to understand that everyone needs a personal brand, regardless of their follower count. Companies were willing to invest heavily in individuals with even a modest following of 11,000, as the reach and impact of personal branding became increasingly evident. Dan’s journey showcased his foresight and entrepreneurial spirit, as he tapped into the emerging field of social media advertising and recognized its potential long before it became mainstream. Today, he continues to help individuals and companies build their personal brands and harness the power of social media to reach their target audience effectively.