Some people are hard to describe.

After losing interest in a life of construction in London, Steve hitched a lift to Hong Kong by pretending he was a financial planner and was quickly fired.

He decided to work the door at clubs (self professed big and ugly) and eventually started organizing secret parties that became popular. One of the secret passwords was “bluefish” and the name stuck.

One thing led to another, including the launch of The Bluefish, a very exclusive concierge service that delivers unique experiences such as dinner at the foot of Michelangelo’s David being serenaded by Andrea Bocelli or getting married in the Vatican.

The momentum is building … Steve was recently covered in Forbes (7 page spread) and recently signed a book deal with Simon and Schuster.

I won’t spoil the fun – just listen to the podcast.

 

To view the interview, you can go to: http://maximum-impact.co/steve-sims-the-bluefish/

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