The concepts of marketing have been around for decades.
Chances are, when you hear the word, it evokes images of slick campaigns and promotional copy.
While some of the cornerstones of marketing still apply, the internet has changed how marketers employ those age-old tactics.
On the latest episode of The Art of Making Things Happen with Steve Sims, we spoke a bit about how the internet has shaped the way people use marketing.
We spoke with Erik Huberman, the founder of one of the fastest-growing media companies in the world, Hawke Media. We also talked about his plans for the future, and his new book, The Hawke Method.
Even before starting the fastest-growing media company in the world, Erik was obsessed with ways to market his entrepreneurial endeavors.
In his early 20s, his need to find reputable marketers who knew how to navigate the tricky landscape of online marketing was rare to find. Out of necessity, he learned how to manage and conduct his own marketing efforts.
It wasn’t long before other entrepreneurs and companies were seeking his knowledge to market their businesses online.
Learning the ropes through trial and error, he built two successful e-commerce companies. He later sold them before moving on to Hawke Media.
Since 2014, he has built his media company into a virtual powerhouse, with over 350 employees spread across the globe servicing over 3,000 brands.
If you aren’t familiar with Hawke Media, it’s time to get acquainted.
Since 2014, they have shaped the online image of major brands like Red Bull Energy Drink, Alibaba, Proactiv, and more.
With over 3,000 brands under their belt, they offer a suite of a la carte services for brands big and small.
Better yet, they offer month-to-month contracts that allow you to grow your brand precisely the way you choose.
Think of them as your virtual Chief of Marketing (CMO).
This innovative approach to helping small and large brands gives companies control over how they spend their marketing dollars and for what end.
Here are some of the reasons to choose Hawke Media:
Hawke Media provides top-notch marketing at an affordable price tailored to suit your needs.
In his latest book, Huberman shares the three common principles that all great brands share in his experience of working with over 3,000 brands.
Huberman clearly explains that his book isn’t meant to be revolutionary.
Instead, it’s written to help entrepreneurs, business leaders, and aspiring marketers learn the new cornerstones of online marketing.
He aptly calls it the new marketing 101.
Huberman states that he wrote the book to help businesses connect the old marketing standards to the new complexities of internet marketing.
However, he quickly states that it also has other benefits for him as a CEO. First, there’s the added bonus that his book provides more relevance and promotion for his company.
Then there is the fact that brands he service can have a common language when speaking about their marketing goals.
Last, there is the opportunity to help those who struggle to learn to market online without a budget as he once did.
In the book, he shares the three principles that amazing brands, great and small, all share:
In Huberman’s experience, a business that doesn’t have all three fails.
To learn how to market yourself to your customers, build trust, awareness, and nurture your relationship, check out The Hawke Method today!
If you’re looking to build a rock-solid marketing foundation on a budget, consider Hawke Media’s a la carte services to help you get started.
Learn more about how to market your business with The Hawke Method, or start by checking out some of Hawke media’s free resources on their website.
For more great interviews about business, entrepreneurship, and more, please check out The Art of Making Things Happen with Steve Sims.