How are you doing? It’s Steve Sims and I’m here again. And today I’m going to tell you about two things that I’ve noticed in society at the moment, FOMO and FUD. Okay. Now, a lot of you may already know what FOMO is. FOMO is the fear of missing out, and it’s actually designed, it’s actually structured. The fear of missing out we use today in a lot of advertising. You see a beautiful resort and everyone’s gorgeous in it. And you go, “Hell, I’ve got to go to that resort.” FOMO is something that evokes desire, so people want to lust for it, people want it badly. That’s the fear of missing out.FOMO is something that evokes desire, so people want to lust for it, people want it badly. Click To Tweet
Now in 20 plus years of running the Concierge Firm one of our little sayings was the best party on the planet was the one you didn’t go to because everything looks good in the pictures once it has been tweaked, edited, photo-shopped and everything’s been enhanced to look just that little bit more perfect. That’s FOMO. People will do a lot of things for fear of missing out because they don’t want to miss out on that photo opportunity.
However, something’s changing now and we’re actually seeing it through, and I don’t want to get dark, but we’re seeing it a lot in politics. We’re seeing that a lot in advertising and that’s FUD. And FUD is fear, uncomfortable, and disorder. And that’s actually causing a lot of problems. We’re seeing a lot of people now leading with, “Hey, not buy this handbag and you can be living the life.” It’s fear, uncomfortability and disorder. It’s causing us to be very nervous. So you’ll find a lot of people now, when they’re actually doing their marketing, they’re saying, “Hey, are you happy by losing money? Are you losing sleep? Are you overweight?” There’s a lot of FUD being used in today’s marketing. And it creates a disorderliness. It creates an issue in us where we feel uncomfortable. No one does anything when they’re uncomfortable, they actually have paralysis and they make quick reactions because they get scared. So FUD is not a good thing to have. FOMO is leading to desire. FUD is there to make you feel uncomfortable.
So I know it sounds funny to say ban FUD, but I want people to walk away from it. I want people to look past the advertising. I want people to look past the fake news, the Insta perfect worlds, everything that makes them feel uncomfortable. I want people stripping that away. I would like to see a state where we actually stop apologizing and start doing. We’re so controlled at the moment by the perception of other people that we actually lack the ability to get up and get going. And you know what happens when you get up and get going? You do, you actually achieve things. Even if it’s a mistake, achieving a bad result is better not achieving any result whatsoever.I want people to look past the advertising. I want people to look past the fake news, the Insta perfect worlds, everything that makes them feel uncomfortable. Click To Tweet
You see, you win more by the amount of times you fail. You learn more by the amount of times you fail. If you look at someone like Elon Musk, his rocket crashed lots and lots and lots of times. Into great glory, on video, big explosions, and now it’s successful and no one watches anymore. Why? Because you’ve only got to succeed once and it’s irrelevant how many times you’ve failed doing so. So I’m encouraging you, I’m urging you, I’m begging you, to stop being controlled by fear. Stop being controlled by how uncomfortable you find things make you. Stop feeling the disorder. Stop feeling distracted. Start doing. Get up, do, be thankful. Take pride in those failures because they get you one step closer to a success. Right? I know you’re capable of great things. Bricklayer from London can be doing some cool shit. You’re surely out of excuses and you should be doing the same. I wish you all the best, and I’ll chat with you soon. Bye.