In this special two-part episode of Chris Collins Unleashed, we sit down with friend and CEO of Bluefish, a personal concierge service for VIPs and Executives, Steve Sims. In this first episode, Steve unravels some of his secrets for how to create and sell unforgettable experiences.
Amongst the mind-blowing stories of setting up a dinner in the Accademia Museum of Florence, under the statue of David and being serenaded by Andrea Bocelli, Steve discusses his essential tools for building a business where the experience is the commodity. Key to his success are ideas such as under-promise over-deliver, the challenge of self-marketing, letting others add credibility, and the strategies to build and have access to a highly exclusive network.
In part two, Steve continues with his incredible stories of how Bluefish came to be. He discusses the moments where he faced the fear of failure, how he made his exclusive connections, the importance of transparency and authenticity, and the idea that you should never try to be something you’re not.