Steve Sims will be the first person to say he’s a little intimidating.
He’s a really big guy, he’s got a shaved head, and a huge goatee – and even his eyebrow is pierced like a pirate.
He looks kind of like a construction worker or a big beefy bouncer outside of some big nightclub or maybe an MMA fighter… and in fact, he’s actually been all 3 of those in his life.
But in spite of his appearances – or perhaps because of it – he has built an amazing business.
He’s the founder of Bluefish luxury concierge – a high-end private concierge service that provides once in a lifetime experiences for its affluent and celebrity members.
You wouldn’t think someone with Steve’s background would start a luxury concierge business, which is what’s so fascinating about him.
Now what’s so special about a concierge service? Well any old concierge service can get people concert tickets or restaurant reservations. But what Bluefish specializes in is getting his members amazing, once-in-a-lifetime experiences that it seems no amount of money can buy.
For example – Steve has gotten his clients to:
Fly supersonic military jet flights in Russia
Dive down in a submarine in the Atlantic Ocean to view the wreck of the Titanic
Flying into space up to the international space station
Walk the red carpet at the Grammys or the Oscars in the same entourage as famous celebrities
He has arranged a wedding at the Vatican
He has arranged for a client to have dinner in a table set up right in front of the Statue of David by Michelangelo in Florence Italy.