How to Blow Your Customer’s Minds, According to the Real Life Wizard of Oz The key to finding that emotional leverage point is communication. In the early 1990’s, Steve Sims, author of Bluefishing: The Art of Making Things Happen, was a brick layer....
The password to my “member’s-only” club, a green wooden shed on the bank of Niagara River, complete with Nintendo and Nirvana lyrics on the wall, was “Biscuit.” Simultaneously, on the other side of the world, Steve Sims, then working as a banker in Hong Kong,...
